Search Results

I've been a professional makeup artist for 30 years. One of the most asked questions I get is, "Can you make me look younger?" Answer, YES I CAN! Let us learn how First, apply all of your makeup. Then take your concealer or foundation (2 shades lighter than your skin) and apply a bit from the corner of your eye, up to the end of your brow. Blend well. Set with powder. *NOTE: I used a concealer color that is way too light. I did it for demonstration purposes.

The world of makeup has traditionally focused on women. Yet, as society's understanding of beauty evolves, men are starting to demand grooming products tailored to their unique challenges. This shift is highlighted by Mish’s journey as a freelance makeup artist in television and print. She noticed a significant need among her male clients who often felt uncertain about their appearances on camera, especially regarding shine. This realization inspired the creation of the SHINEOFF PRO MATTIFYER—an innovative solution specifically designed for men looking to showcase their best selves. The Spark of Inspiration In a busy makeup studio, Mish saw a pattern. Male clients often felt uncomfortable under studio lights, frequently complaining about looking shiny. Despite having a wide array of products available, many felt overwhelmed and unsure about what to use. Mish's insights highlighted a crucial gap in the grooming market. Research shows that approximately 40% of men feel self-conscious about their appearance, especially in professional settings. Understanding this gap motivated her to develop a product that blends the line between skincare and makeup, allowing men to enhance their look without feeling overdone. For example, during one photoshoot, a male client stated, “I just want to look natural, not like I’m wearing makeup.” Mish took this feedback to heart, knowing that many men want to feel confident without the fear of looking overly made-up. Crafting the Solution Product Features Paraben free Gluten free EU compliant No harsh chemicals Proudly made in the USA No scents or dyes Introduction to SHINEOFF PRO MATTIFYER With a clear vision firmly in mind, Mish embarked on an ambitious journey to create the SHINEOFF PRO MATTIFYER, a revolutionary product designed to cater to the needs of makeup enthusiasts and professionals alike. She envisioned a powder that would glide on smoothly, reminiscent of the luxurious application of a lotion, providing a seamless finish that effectively eliminates unwanted shine from both the face and head. This innovative approach was inspired by her desire to enhance the makeup experience, ensuring that users could achieve a flawless look without the heavy, cakey feel often associated with traditional foundation and powders. Addressing Market Needs According to various studies and surveys conducted within the beauty industry, a staggering 70% of makeup users frequently grapple with the challenge of finding products that are suitable for their specific skin types. This statistic highlights a significant gap in the market, as many individuals struggle to locate formulations that not only match their skin tone but also address their unique skin concerns, such as oiliness or shine. Recognizing this widespread issue, Mish aimed to address it head-on by crafting a solution that transcends mere aesthetics. Her goal was to develop a product that not only boosts the user's appearance but also fosters a sense of confidence and self-assurance during various events, whether they are TV appearances, photo sessions, or everyday outings. Ingredient Research and Development In her pursuit of excellence, Mish meticulously researched the ingredients and technologies that would make the SHINEOFF PRO SKIN MATTIFYER stand out in a crowded market. She sought out high-quality, skin-friendly components that would provide long-lasting mattifying effects without causing irritation or discomfort. This careful selection process involved extensive testing and feedback from a diverse range of users, ensuring that the final product would meet the needs of individuals with different colored skintones and skin types, including oily, combination, and even sensitive skin. Empowering Through Necessity Ultimately, Mish's dedication to creating the SHINEOFF PRO SKIN MATTIFYER reflects her passion for empowering individuals through necessity. By providing a product that helps to eliminate shine and enhance the complexion, she aims to instill confidence in users, allowing them to shine in their own right during important moments in their lives. Whether it's stepping onto a TV set, posing for a photograph, or simply going about their day, the SHINEOFF PRO SKIN MATTIFYER is designed to be an essential companion, ensuring that everyone can feel their best and radiate confidence in every situation. In developing the product, Mish focused on simplicity and effectiveness. Feedback from her clients was invaluable in shaping the final product, ensuring it met their needs while being easy to use. The Essence of SHINEOFF PRO SKIN MATTIFYER The SHINEOFF PRO SKIN MATTIFYER represents much more than a cosmetic. It embodies Mish’s understanding of her clients’ desires and challenges. This innovative product offers a seamless application experience by combining a powder's benefits with the comfort of a lotion. Men can enjoy a natural matte finish without the heavy or greasy feel commonly associated with traditional products. A lightweight formula ensures that they can maintain comfort while presenting themselves confidently under various circumstances. According to a recent survey, 80% of users reported feeling more self-assured after using the product, demonstrating its powerful impact. Target Audience: Men Seeking Effortless Grooming As the beauty industry evolves, more men are looking for effective grooming solutions that are simple and straightforward. The SHINEOFF PRO MATTIFYER is designed for men who appreciate efficiency in their grooming regimes. Whether preparing for a photoshoot, an important meeting, or just daily wear, this product meets the needs of modern men who want to maintain a polished appearance with minimal effort. It appeals to diverse groups of men including, but, not limited to professionals, actors, and anyone whose presentation matters. May I add, It works great on balding heads. How SHINEOFF PRO SKIN MATTIFYER Stands Out Effective Oil Control One of the most remarkable features of SHINEOFF PRO SKIN MATTIFYER is its effectiveness in controlling oil and shine. Many men struggle with excess oil production, particularly under bright lights or during stressful situations. The product acts as an oil-absorbing barrier, ensuring skin looks refined and matte. Independent testing showed that it could reduce shine by up to 90% within minutes of application, making it a standout in the market. User-Friendly Application Mish designed the product to simplify the application process. Unlike traditional makeup products that can get messy or intimidate new users, the SHINEOFF PRO SKIN MATTIFYER is user-friendly. It can be used alone or as a touch-up after applying other cosmetics, or used as a primer before you put foundation on. Making it a versatile addition to any grooming routine. The Impact of Mish's Journey Mish's dedication to addressing men's grooming needs has sparked meaningful conversations about makeup and self-care. The SHINEOFF PRO SKIN MATTIFYER exemplifies her commitment to providing a solution that resonates with users. By focusing on a specific gap in the market, she has not only created an innovative product but has also encouraged a more significant acceptance of grooming products among men. As individuals become more comfortable experimenting with these products, it promotes a culture of self-care that goes beyond gender lines. Recent statistics show a 200% increase in the male grooming market over the last decade, highlighting how Mish's work aligns with changing societal norms. Empowering Self-Confidence The SHINEOFF PRO SKIN MATTIFYER demonstrates an innovative approach rooted in real experiences and needs. It reflects Mish's journey as a makeup artist and reinforces the idea that beauty extends beyond gender. In today’s world, where self-confidence can profoundly influence both personal and professional success, products like the SHINEOFF PRO SKIN MATTIFYER empower men to take control of their appearance. By embracing diverse beauty narratives, increasing numbers of people are recognizing how such products can enhance their self-image, allowing them to shine both on camera and in life. With the right tools, grooming transcends mere aesthetics; it becomes a vital part of one's self-acceptance journey. Mish’s insights and the creation of the SHINEOFF PRO SKIN MATTIFYER will undoubtedly inspire many, proving that addressing specific needs can lead to compelling solutions in the beauty industry.

How to Figure Out Your Undertones? Undertones are the subtle hue of color underneath your skin. There are three main undertones present in the skin: cool, warm and neutral. If you have cool undertones, your complexion may have subtle hues of pink, red or blue. Typically, people with cool undertones have blue, green-ish blue, gray or deep brown eyes. You can also tell if you have cool undertones by looking at your natural hair color. Redheads are a prime example. “Redheads tend to have less pigment in the skin than those with darker hair color,” Less pigment often equates to cooler tones. If you’re someone with warm undertones, your skin will lean yellow, peachy or golden. Those with these tones tend to have green, hazel, amber or warm brown eyes with hair that has gold, red, orange or yellow undertones. “People with darker hair and darker eyes usually have warmer skin tones,” Finally, there are neutral undertones, which is when you have a balance of both warm and cool tones. If you’re unsure of your undertone, there are a few quick and easy tests that you can do to help you determine what you are. First is the white versus cream test. You’re going to need two articles of clothing (or towels) — one white and the other cream. Hold the articles of clothing against your skin. If the white complements your skin tone better, you are probably warm-toned. If the white washes you out and the cream is more flattering, you most likely have cool undertones. You can also try the jewelry test. If gold jewelry enhances your complexion, then you likely have warm undertones. If silver is more complementary, then you are probably cool-toned. If both cream and white and both silver and gold look great on you, then you’re probably neutral. Another option is to look to your veins on your wrist for some help. If your veins are green, you have warm undertones. If they are blue, you have cool undertones. If they appear a mix of a blue-green shade, then, you guessed it — you have neutral undertones. As a general rule of thumb, however, “The lighter the skin type, the cooler the tone tends to be.” Therefore, skin types that fall under type one through type three on the Skin Types may identify with having cooler undertones whereas someone who is between type three and type six might be warmer.

Our Happy Clients Dedication. Expertise. Passion. Pro Golfer Ernie Els TV Personality Michael Lohan TV Host, Podcaster, Author Dan Bongino Pro football player, Hall of Famer Joe Namath Actor and TV Host Mario Lopez Author James Patterson Corp. Business Palm Beach Outlet Mall TV Host David Feherty Pro Golfer Gary Player CBS Morning News Jack and Suzy Welch Singer, pianist, revivalist, songwriter, Grammy and Emmy Nominated Michael Feinstein Actor Louie Anderson Conservative media pundit, author, syndicated columnist and lawyer Ann Coulter American political consultant, author, and occasional actor James Carville, Jr. Former United States Secretary of Housing and Ur ban Development Dr. Ben Carson Actor Steven Bogart 2x Grammy winner, singer, songwriter Jon Secada Cover and page spread Improper Bostonian Magazine designed by, Lidia Santiago Singers actor Helena Fischer Placido Domingo Ricky Martin Jewelry Designer Judith Ripka Golf Channels Hosts and guests School of Golf Frm. White House Deputy Chief of Staff Karl Rove Boxing Promoter Don King Fox News Host Neil Cavuto Actor Burt Reynolds TV Host "Bad Boys", Ret. Sheriff John Bunnell Corp. Business Searcy, Denney Law Firm, Palm Beach Local News Anchor, Palm Beach County WPTV News Ch. 5 Kelly Dunn News Max TV Host and Frm. Member of the House of Representatives Arizona JD Hayworth Author, NYU Professor and TV personality Suzy Welch Layer and Rep of California Eric Swalwell News Max. TV Channel Founder Christopher Ruddy PBS TV Host Debra Tornaben American politician, author, and 50 th Speaker of the US House of Reps Newt Gingrich Husband and wife CNN TV Hosts and authors Ken and Daria Dolan TV Host and Journalist Toni Aprpaia May German TV Host " X factor" Jochen Schropp Singer and songwriter Benise Rapeer, Actor and TV Host Rob "Vanilla Ice" Van Winkle Conservative political commentator, author, activist, and TV presenter Candace Owens Farmer

ShineOff Cosmetics is a no bs, clean makeup line that was created by a makeup artist. It is good for your skin. EU compliant, Vegan, Cruelty Free Paraben free, and Gluten free. Online Store. visit today! Best Sellers SPF 20 Quick View MINERAL SHEER TINT Price $21.00 Add to Cart PAPERBACK/On Sale Quick View "A MAKEUP ARTIST IN YOUR POCKET" BOOK Regular Price $29.99 Sale Price $22.49 Add to Cart MUST HAVE Quick View Lip Oil Price $12.00 Add to Cart Fan Favorites Quick View Pro Skin Mattifier and Primer Price $28.00 Add to Cart Proudly made in the USA Meet Mish Hi, I'd like to share how ShineOff brand was born. I originally started this with one product in mind. Something to help men in the TV media genre, to control the shine on their faces and sometimes balding heads, and the problem it poses for them when "on air.' So I made ShineOff Pro Skin Mattifyer. It is a gel powder that applies like a lotion. Easy to use on ANY colored skin tone or skin type. It is Proudly made in the USA, EU Compliant, and Gluten Free, Paraben Free, with No scents, dyes, or harsh chemicals. It can go on under or over traditional makeup. Be used as a primer or worn alone. Might I add it works great on balding heads! SHINEOFF PRO SKIN MATTIYER was born. Being a freelance makeup artist for TV, print and events, I used to buy and carry so much makeup from all brands in my kits. Because you never know what you'd need for the day. Well it got tiring carrying all that around. Plus, I noticed I kept going to certain products over and over. "That's it" said to myself on day. I got my business license and started working with cosmetic labs. I created my own line of makeup for what I need it to do. Be universal, highly concentrated, hold up to harsh lighting but feel weightless, and good for your skin. While on set, clients would ask me "what products do you use, I really like that/them?" my reply, "my own." The next question was.."Where can I buy it?" And so began the SHINEOFF Cosmetics and the Mish B Makeup brand. To read more about how SHINEOFF PRO SKIN MATTIFYER product was started please read the article below, in the blog titled "Creating Confidence on Camera: The Journey Behind SHINEOFF PRO SKIN MATTIFYER for Men." I hope you like my products as much as I am proud of them. Thank you for being here, it is nice to have you! Best always, Mish Creating Confidence on Camera: The Journey Behind SHINEOFF PRO SKIN MATTIFYER for Men Unveiling the Transformative Power of Foundation Stick for Every Unique Skin Tone The Benefits of Wetting Your Makeup Sponge or Wedge: A Foolproof Guide Mastering the Art of Contouring: Enhance Your Features like a Pro! "5 Tips for Perfecting Your Brow Grooming Technique: Applying Brow Powder and Tweezing Like a Pro" The Art of Mascara Application Doll Blush: The Youthful Trend Turn on the Blues

PRIVACY POLICY We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile. At our Makeup Store, we take the utmost care to ensure our customers' data and information is kept secure and private. We have strict privacy policies in place to protect our customers' data and will only use it for the purpose it was intended. We will never share any of our customers' information with any third parties.