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I've been a professional makeup artist for 30 years. One of the most asked questions I get is, "Can you make me look younger?" Answer, YES I CAN! Let us learn how First, apply all of your makeup. Then take your concealer or foundation (2 shades lighter than your skin) and apply a bit from the corner of your eye, up to the end of your brow. Blend well. Set with powder. *NOTE: I used a concealer color that is way too light. I did it for demonstration purposes.

The world of makeup has traditionally focused on women. Yet, as society's understanding of beauty evolves, men are starting to demand grooming products tailored to their unique challenges. This shift is highlighted by Mish’s journey as a freelance makeup artist in television and print. She noticed a significant need among her male clients who often felt uncertain about their appearances on camera, especially regarding shine. This realization inspired the creation of the SHINEOFF PRO MATTIFYER—an innovative solution specifically designed for men looking to showcase their best selves. The Spark of Inspiration In a busy makeup studio, Mish saw a pattern. Male clients often felt uncomfortable under studio lights, frequently complaining about looking shiny. Despite having a wide array of products available, many felt overwhelmed and unsure about what to use. Mish's insights highlighted a crucial gap in the grooming market. Research shows that approximately 40% of men feel self-conscious about their appearance, especially in professional settings. Understanding this gap motivated her to develop a product that blends the line between skincare and makeup, allowing men to enhance their look without feeling overdone. For example, during one photoshoot, a male client stated, “I just want to look natural, not like I’m wearing makeup.” Mish took this feedback to heart, knowing that many men want to feel confident without the fear of looking overly made-up. Crafting the Solution Product Features Paraben free Gluten free EU compliant No harsh chemicals Proudly made in the USA No scents or dyes Introduction to SHINEOFF PRO MATTIFYER With a clear vision firmly in mind, Mish embarked on an ambitious journey to create the SHINEOFF PRO MATTIFYER, a revolutionary product designed to cater to the needs of makeup enthusiasts and professionals alike. She envisioned a powder that would glide on smoothly, reminiscent of the luxurious application of a lotion, providing a seamless finish that effectively eliminates unwanted shine from both the face and head. This innovative approach was inspired by her desire to enhance the makeup experience, ensuring that users could achieve a flawless look without the heavy, cakey feel often associated with traditional foundation and powders. Addressing Market Needs According to various studies and surveys conducted within the beauty industry, a staggering 70% of makeup users frequently grapple with the challenge of finding products that are suitable for their specific skin types. This statistic highlights a significant gap in the market, as many individuals struggle to locate formulations that not only match their skin tone but also address their unique skin concerns, such as oiliness or shine. Recognizing this widespread issue, Mish aimed to address it head-on by crafting a solution that transcends mere aesthetics. Her goal was to develop a product that not only boosts the user's appearance but also fosters a sense of confidence and self-assurance during various events, whether they are TV appearances, photo sessions, or everyday outings. Ingredient Research and Development In her pursuit of excellence, Mish meticulously researched the ingredients and technologies that would make the SHINEOFF PRO SKIN MATTIFYER stand out in a crowded market. She sought out high-quality, skin-friendly components that would provide long-lasting mattifying effects without causing irritation or discomfort. This careful selection process involved extensive testing and feedback from a diverse range of users, ensuring that the final product would meet the needs of individuals with different colored skintones and skin types, including oily, combination, and even sensitive skin. Empowering Through Necessity Ultimately, Mish's dedication to creating the SHINEOFF PRO SKIN MATTIFYER reflects her passion for empowering individuals through necessity. By providing a product that helps to eliminate shine and enhance the complexion, she aims to instill confidence in users, allowing them to shine in their own right during important moments in their lives. Whether it's stepping onto a TV set, posing for a photograph, or simply going about their day, the SHINEOFF PRO SKIN MATTIFYER is designed to be an essential companion, ensuring that everyone can feel their best and radiate confidence in every situation. In developing the product, Mish focused on simplicity and effectiveness. Feedback from her clients was invaluable in shaping the final product, ensuring it met their needs while being easy to use. The Essence of SHINEOFF PRO SKIN MATTIFYER The SHINEOFF PRO SKIN MATTIFYER represents much more than a cosmetic. It embodies Mish’s understanding of her clients’ desires and challenges. This innovative product offers a seamless application experience by combining a powder's benefits with the comfort of a lotion. Men can enjoy a natural matte finish without the heavy or greasy feel commonly associated with traditional products. A lightweight formula ensures that they can maintain comfort while presenting themselves confidently under various circumstances. According to a recent survey, 80% of users reported feeling more self-assured after using the product, demonstrating its powerful impact. Target Audience: Men Seeking Effortless Grooming As the beauty industry evolves, more men are looking for effective grooming solutions that are simple and straightforward. The SHINEOFF PRO MATTIFYER is designed for men who appreciate efficiency in their grooming regimes. Whether preparing for a photoshoot, an important meeting, or just daily wear, this product meets the needs of modern men who want to maintain a polished appearance with minimal effort. It appeals to diverse groups of men including, but, not limited to professionals, actors, and anyone whose presentation matters. May I add, It works great on balding heads. How SHINEOFF PRO SKIN MATTIFYER Stands Out Effective Oil Control One of the most remarkable features of SHINEOFF PRO SKIN MATTIFYER is its effectiveness in controlling oil and shine. Many men struggle with excess oil production, particularly under bright lights or during stressful situations. The product acts as an oil-absorbing barrier, ensuring skin looks refined and matte. Independent testing showed that it could reduce shine by up to 90% within minutes of application, making it a standout in the market. User-Friendly Application Mish designed the product to simplify the application process. Unlike traditional makeup products that can get messy or intimidate new users, the SHINEOFF PRO SKIN MATTIFYER is user-friendly. It can be used alone or as a touch-up after applying other cosmetics, or used as a primer before you put foundation on. Making it a versatile addition to any grooming routine. The Impact of Mish's Journey Mish's dedication to addressing men's grooming needs has sparked meaningful conversations about makeup and self-care. The SHINEOFF PRO SKIN MATTIFYER exemplifies her commitment to providing a solution that resonates with users. By focusing on a specific gap in the market, she has not only created an innovative product but has also encouraged a more significant acceptance of grooming products among men. As individuals become more comfortable experimenting with these products, it promotes a culture of self-care that goes beyond gender lines. Recent statistics show a 200% increase in the male grooming market over the last decade, highlighting how Mish's work aligns with changing societal norms. Empowering Self-Confidence The SHINEOFF PRO SKIN MATTIFYER demonstrates an innovative approach rooted in real experiences and needs. It reflects Mish's journey as a makeup artist and reinforces the idea that beauty extends beyond gender. In today’s world, where self-confidence can profoundly influence both personal and professional success, products like the SHINEOFF PRO SKIN MATTIFYER empower men to take control of their appearance. By embracing diverse beauty narratives, increasing numbers of people are recognizing how such products can enhance their self-image, allowing them to shine both on camera and in life. With the right tools, grooming transcends mere aesthetics; it becomes a vital part of one's self-acceptance journey. Mish’s insights and the creation of the SHINEOFF PRO SKIN MATTIFYER will undoubtedly inspire many, proving that addressing specific needs can lead to compelling solutions in the beauty industry.

How to Figure Out Your Undertones? Undertones are the subtle hue of color underneath your skin. There are three main undertones present in the skin: cool, warm and neutral. If you have cool undertones, your complexion may have subtle hues of pink, red or blue. Typically, people with cool undertones have blue, green-ish blue, gray or deep brown eyes. You can also tell if you have cool undertones by looking at your natural hair color. Redheads are a prime example. “Redheads tend to have less pigment in the skin than those with darker hair color,” Less pigment often equates to cooler tones. If you’re someone with warm undertones, your skin will lean yellow, peachy or golden. Those with these tones tend to have green, hazel, amber or warm brown eyes with hair that has gold, red, orange or yellow undertones. “People with darker hair and darker eyes usually have warmer skin tones,” Finally, there are neutral undertones, which is when you have a balance of both warm and cool tones. If you’re unsure of your undertone, there are a few quick and easy tests that you can do to help you determine what you are. First is the white versus cream test. You’re going to need two articles of clothing (or towels) — one white and the other cream. Hold the articles of clothing against your skin. If the white complements your skin tone better, you are probably warm-toned. If the white washes you out and the cream is more flattering, you most likely have cool undertones. You can also try the jewelry test. If gold jewelry enhances your complexion, then you likely have warm undertones. If silver is more complementary, then you are probably cool-toned. If both cream and white and both silver and gold look great on you, then you’re probably neutral. Another option is to look to your veins on your wrist for some help. If your veins are green, you have warm undertones. If they are blue, you have cool undertones. If they appear a mix of a blue-green shade, then, you guessed it — you have neutral undertones. As a general rule of thumb, however, “The lighter the skin type, the cooler the tone tends to be.” Therefore, skin types that fall under type one through type three on the Skin Types may identify with having cooler undertones whereas someone who is between type three and type six might be warmer.

ShineOff Cosmetics is a no bs, clean makeup line that was created by a makeup artist. It is good for your skin. EU compliant, Vegan, Cruelty Free Paraben free, and Gluten free. Online Store. visit today! Best Sellers Quick View CONTOUR POWDER Price $9.00 type Add to Cart Quick View Mint Lipgloss Price $6.00 Add to Cart New Arrival Quick View Hold On Tight- budge proof gel Price $15.00 Add to Cart BEST SELLER Quick View Cover Creme- Apricot Price $8.00 Add to Cart SPF 20 Quick View MINERAL SHEER TINT Price $16.00 Add to Cart PAPERBACK/On Sale Quick View "A MAKEUP ARTIST IN YOUR POCKET" BOOK Regular Price $29.99 Sale Price $22.49 Add to Cart MUST HAVE Quick View Lip Oil Price $12.00 Add to Cart Fan Favorites Quick View Pro Skin Mattifier and Primer Regular Price $28.00 Sale Price $14.00 Add to Cart Proudly made in the USA Meet Mish Hi, I wanted to introduce you to my cosmetic line and how it came about. Just to get to know me a little bit. I am a freelance makeup artist, teacher and published author. My career started in the TV/Media, print, and event industry, in 1996. I used to get so disheartened when a male client would say "I don't want makeup." Of course they don't. It gets on their collars, it can be embarrasing, I get it. Not only do they need makeup or at least powder to take the glare off their skin from the lighting, (it's distracting) But, I also, just lost a gig. that's money I needed. So, got licensed and educated. I worked with a lab and ShineOff Pro Skin Mattifyer was born. It is a lotion like powder that has no color or scent. It can go on under or over makeup. Women love it because It makes a great primer before your foundation. It fills in all your pores and thin lines. It works on ALL skin colors and skin types. it is easy to , and apply and travel with. And, it works fantastic on balding heads!!! There's nothing to wipe off when the client is done because it is a clear product. Then I got tired of carrying so much makeup around. I realized I used certain things more.I wanted a lighter kit. So, I created a line that is universal for all skin tones and types, is good for your skin, works under set lights but, feels weightless. And that how the Mish B Makeup brand and ShineOff Cosmetic line were born. My products are Gluten free, Paraben free, Vegan, cruelty free and EU compliant, which means there's no harsh chemicals, and highly concentrated, so they are economical. A little goes a long way. I am very proud of them. I hope you like my products as much as I do. Thank you for shopping here and supporting my business. I truly appreciate you. Most sincerely, Mish Creating Confidence on Camera: The Journey Behind SHINEOFF PRO SKIN MATTIFYER for Men Unveiling the Transformative Power of Foundation Stick for Every Unique Skin Tone The Benefits of Wetting Your Makeup Sponge or Wedge: A Foolproof Guide Mastering the Art of Contouring: Enhance Your Features like a Pro! "5 Tips for Perfecting Your Brow Grooming Technique: Applying Brow Powder and Tweezing Like a Pro" The Art of Mascara Application Doll Blush: The Youthful Trend Turn on the Blues

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